Denim Day- April 29, 2026
Join the global movement. Wear jeans on purpose with purpose with millions of individuals on Denim Day and make a social statement with your fashion statement.
Why Denim?
Denim Day is recognized on a Wednesday in April in honor of Sexual Assault Awareness Month. The campaign began after a ruling by the Italian Supreme Court to overturn a rape conviction because the justices felt that since the victim was wearing tight jeans she must have helped the person who raped her remove them, thereby implying consent. Following the reversal, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim.
In 1999, Los Angele's Peace Over Violence, developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, what started as a local event to bring awareness to victim blaming and destructive myths that surround sexual violence has grown into a worldwide movement.
As the longest-running sexual violence prevention and education campaign in history, Denim Day asks community members, elected officials, businesses and students to make a social statement with their fashion statement by wearing jeans on this day as a visible means of protest against the misconceptions that surround sexual violence.
UC Merced CARE Denim Day
The CARE Office invites you to wear all things denim on Tuesday, April 29th in honor of Denim Day, a globally recognized day of solidarity with survivors of sexual violence during Sexual Assault Awareness Month (SAAM).By wearing denim, you help raise awareness and challenge harmful myths surrounding sexual assault.
Be sure to tag us on Instagram @ucmcare and use the hashtags #DenimDay #ucmcare #DenimDay2025 for a chance to be featured on our page!
Want Denim Day buttons for you and your team?Visit the CARE Office in KL107 or email us at ucmcare@ucmerced.edu.
Denim Day Events
The CARE Office invites you all to our Denim Day workshop to learn more about its history and importance! Discover how you can show your support—and express it creatively—by painting messages on pieces of denim. We highly encourage brining your own pieces of denim!
